1. Innovative Product Award
This award is given to a building material or product that is suitable for use in construction, has proven applicability, and offers innovative contributions to the building industry in technical, environmental, or social terms.
The product must meet the criteria listed in the application requirements at the highest level, add value to the sector, be sustainable and applicable, and consider user experience. To apply in this category, the product must have been produced after January 1, 2023. A company may apply with more than one product and in different subcategories.
Applications will be evaluated by the jury based on the following criteria:
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Environmental Impact: Eco-friendly approach during production, application, use, and disposal; energy and water efficiency; carbon footprint; presence of LCA/EPD certification.
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Innovation: Technical performance, originality in material technology, system innovation, R&D process, patent/utility model status, BIM compatibility, and integration with digital processes.
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Applicability & User Experience: Ease of installation, labor time, and error tolerance; ergonomics, maintenance ease, and safety for installers and end users.
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Market Positioning: Connection with the target audience, contribution to brand value, market potential, and level of differentiation from competitors.
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Adaptability: Compatibility with traditional or modern building systems; adaptability to structural changes such as modularity and flexibility.
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Social Impact: Contributions such as local production, fair working conditions, accessibility, and job creation.
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Circularity: Recyclability, reuse potential, resource efficiency, and alignment with cradle-to-cradle principles.
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Future Vision: Long-term impact of the solution, scalability, and potential for sectoral transformation.
Pre-Construction
Fine Structure
Installations
Lighting
Kitchen - Bathroom
Rough Structure
Floor - Wall - Ceiling
Electrics - Automation
Furniture
Outdoor - Landscaping
2. Idea Award
The Idea Award aims to encourage innovative, sustainable, and improvable ideas or concepts that have the potential to contribute to the building industry.
This category includes original product ideas that have not yet been used in a building but could support the transformation of the sector in technical, environmental, or social ways.
Products that have completed their R&D process and may have been produced within the company but have not been launched, promoted, or introduced to the public can be submitted in this category.
Products that have already been used in a building or are available through sales channels cannot be submitted in this category.
The Idea Award highlights ideas that have not yet been implemented in buildings but have similar potential for sectoral contribution as the evaluation criteria of the Innovative Product Award.
The R&D project submitted in this category must have been developed after January 1, 2023.
3. Communication and Marketing Award
Communication and Marketing Award; It is an award category that evaluates the projects of companies that provide services in the construction sector, in corporate communication and marketing, that contribute to the sector and society they carry out with a sense of social responsibility. Applicant companies will be expected to present the impact of their projects on the industry and society with measurable data.
Companies that will apply to the Communication and Marketing Award main category have the right to apply to two different sub-categories with the works they have carried out within their organization:
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Communication and Marketing Award
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Social Responsibility Award
Communication and Marketing Award
Companies will apply from this sub-category under the following headings, together with their projects that enable their brands to reach target audiences, reflect their brand recognition in the best way, and contribute to communication and marketing.
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Public relations studies (reputation management, brand positioning, brand image strengthening, sustainability communication, etc.)
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Strategic communication studies
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Event management, sponsorship communication, launch-relaunch communication
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Creative advertising studies (creative content, creative media selection, etc.)
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Communication studies designed and implemented in accordance with the reality of social media platforms (creative content, use of creative advertising space, interaction, etc.)
The main objectives of this sub-award category are to reward successful projects carried out by companies to improve their sales and marketing activities for their brands, thereby contributing to the development of the sectoral B2B marketing field, increasing the motivation of the sector's communication and marketing professionals, and contributing to the increase of qualified projects.
Social Responsibility Award
In today's globalizing world, companies fulfill their responsibilities to society for sustainable development with social responsibility activities covering many areas from education to health, from environment to equality. Companies improve their image with the solutions they bring to social problems, and thanks to this added value reflected in their products and services, they distinguish themselves from their competitors, increase their awareness and value, and become more preferred. Social responsibility projects have an important place in companies' strong and effective communication with their target audience.
In this award category, it is expected that the results of the corporate social responsibility projects, which are implemented with a social responsibility approach and create a social impact, in the fields of communication and marketing, are reported with measurable values. The projects included in the application will be evaluated on the basis of whether they reach the objectives and targets set at the beginning, the breadth of their scope, and their contribution to communication, marketing and sales activities. It is essential that the effects of the projects on the corporate culture, corporate and brand image and corporate reputation are presented with measurable values.
Projects within the scope of the Communication and Marketing Awards are required to have started after January 1, 2022, to have launched the projects, and to have started to get results that can be evaluated from the implemented project. All applicant companies are expected to share the results of their projects with purpose, scope, operability and measurable values. It is essential to highlight any measurable periodical work and campaign that highlights the corporate or project-oriented marketing process/method.
Among the criteria that the jury members consider while making their personal evaluations are the creativity/originality of the idea; success in transferring the idea to the target audience, and the success of the idea in practice. The idea is the distinguishing element that enables the brand to be noticed and/or preferred by the target audience. Along with these criteria, factors such as social responsibility, respect and contribution to social and cultural values, consumer protection, environmental protection, honesty and integrity are also taken into consideration.