EVALUATION CRITERIAS
INNOVATIVE PRODUCT AWARD AND IDEA AWARD
EVALUATION CRITERIAS
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Providing technological development in the production process of the proposed product,
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Containing highly innovative production processes and technologies,
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Maintaining the ecological balance in its production,
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Creating new possibilities for the product by gaining a feature that it never possessed before,
Its use in the building is still open to development, -
Energy saving in the production phase of the material, its application in the buildings and during the use of the building, sustainability,
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Security, robustness and durability,
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No harmful aspects to the environment and health during production and use,
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Uniqueness and innovation,
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Design quality, aesthetics,
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Context suitability, social cohesion,
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Details, production technology and quality,
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Ergonomics, user-orientation, functionality.
SECTORAL MARKETING AWARDS
EVALUATION CRITERIAS
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The connection of the proposed project or campaign with the vision and mission of the company, the correct explanation of the company's vision and mission,
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How much the creative work overlaps with the strategy,
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The methods used to achieve the determined goals and objectives of the project are determined accurately and clearly,
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Reflecting originality, creativity, vision and brand value in the best way,
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Understandability, choosing the right target audience, emotional anxiety, reflecting the brand identity and distinguishing itself from others, designing measurement methods according to project goals
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Using design, innovative and different tools, providing the best way to reach the selected target audience, using appropriate representation tools for the target audience,
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Effective use of SEO and Analytics instruments, reporting data if possible,
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Determining the channel according to the target audience in the announcements,
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The accuracy of the instruments used in the announcement (social media, mailing, press release, etc.),
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Numerical reporting of feedback on social media,
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To how many portfolios the announcement was made,
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The project is implemented in an easy-to-understand way by consumers,
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Developing solutions by considering the problems to be encountered during the implementation,
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Correct management of 3rd party services that receive support when necessary,
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Monitoring the timing of the project and solving problems,
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The long-term effect of the project on the brand, the positive/negative effects of the campaign on the company or the product, the use of measurement tools, and a concrete demonstration of how successful the targets have been based on the report in which these feedbacks are compiled.
These criterias are not created in a certain order by the jury. They represent the evaluation criterias. Under all circumstances, the jury’s decision is essential.